Middle East markets catching on to coconut water craze: Gulfood award winner

By Admin I 16 March 2018

Thai Coco won “Best Soft Beverage” in Gulfood Innovation Awards 2018 for its Blanc Coco range of 100% Sparkling Coconut Water ©Gulfood2018

28-Feb-2018 - Last updated on 28-Feb-2018 at 02:21 GMT

RELATED TAGS: United arab emirates, Asia

Thai Coco says demand for coconut water and other coconut-based products is growing in the Middle East, with supermarkets increasingly listing new products, and consumer awareness on the rise.
Globally, coconut water has been one of the most on-trend products for the past couple of years.

Thai Coco, which won the “Best Soft Beverage” category in the Gulfood Innovation Awards 2018 for its premium Blanc Coco range of 100% Sparkling Coconut Water, said it was healthy that more brands were now entering the Middle East market to boost the category overall.